Product: Marketing An Introduction

               7th Edition

Price: $1.60 to $51.00 (Paperback and hard covers and depending upon condition.

Consumer: College students searching for new and used textbooks, avid readers or collectors of rare and out-of-print books.

The purpose of Abe Books is to supply used textbooks to college students at greatly reduced prices, to feed the avid reader’s appetite for books and to find rare and out-of-print books for collectors.

Pros: The Marketing An Introduction 7th Edition textbook sells new for $111.61. It is a textbook that is in great demand by college students who are studying marketing. This is one of the basic textbooks that are in use today.

College students and money only have a nodding acquaintance so anything that will save students money on a textbook is a welcome advantage.

Most textbooks are shipped free by sellers which is another advantage offered.

Cons: There are no particular cons associated with the Marketing An Introduction 7th Edition text book. It is a textbook that is great demand by students studying marketing in many colleges and universities.

Guarantee: There is no specific statement on the Abe Book website pertaining to a guarantee of satisfaction. There is however, a method outlined for returning books and getting a refund. The process must be started within 14 days and for books that are not received there is a 15 day waiting period to begin the process of getting a refund.

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Value for money: The prices offered for the Marketing An Introduction 7th Edition on the Abe Books website are really outstanding. This textbook sells new for $111.61.